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Thu, 27 Oct


Nitida Wine Farm, Saffron Boardroom

Digital Transformation is a Journey

Join First Technology, in strong partnership with Dax Data, an Adobe Authorised Distributor of value-added software in Africa, as we explore the simple yet monumental impact of Adobe Sign’s e-signatures capabilities.

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Digital Transformation is a Journey
Digital Transformation is a Journey

Time & Location

27 Oct 2022, 10:30 – 12:15 SAST

Nitida Wine Farm, Saffron Boardroom, Tygerberg Valley Rd, Eikenbosch, Cape Town, 7551, South Africa

About the event

Digital transformation is a journey, not a destination - and that journey can come to a complete halt if your business doesn’t have the right tools in place.

As IT organisations are increasingly shifting their focus to improving operational efficiency at the individual user level, the e-signature has stood out as an invaluable and long-overlooked method of significant process optimisation.

Leading the talk is Adobe Software Specialist and owner of Magenta SA, Carla Ralph. She will be discussing the benefits and challenges of adopting and integrating Adobe Sign into your business, and how e-signatures will assist you in closing sales and aid your business in joining the ranks of the world’s leading brands.

Special guest speaker: Carla Ralph (Adobe Software Specialist & Owner of Magenta SA)

Carla Ralph is an Adobe Software Specialist and owner of Magenta SA (Pty) Ltd, a software training and consulting company that specialises in the Adobe product ecosystem. She has an extensive background in working with Adobe products, including a decade-long position as Senior Solutions Consultant at Adobe South Africa. Here she focused on spearheading the Digital Media Division responsible for the Sub-Saharan Africa region. Today, beyond her duties as owner of Magenta SA, she is also a passionate speaker and champion of the true power and impact of Adobe’s wide range of industry-defining solutions.


  • 30 minutes

    Arrival, refreshments and registration

  • 1 hour

    Presentation by Carla Ralph

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