“Accenture ’s latest survey of CMOs shows the growing dominance of digital technologies, and how marketing technologists are playing a key role in companies accomplishing their marketing and selling goals.” [1]
[1] Louis Columbus for Forbes: http://www.forbes.com/sites/louiscolumbus/2014/08/31/accentures-2014-cmo-insights-survey-welcome-to-the-era-of-the-chief-marketing-technologist/