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Adobe steps up AI-powered personalization efforts with Adobe Target

Adobe is adding artificial intelligence-powered personalization tools to its premium version of Adobe Target.

Kevin Lindsay, head of product marketing for Adobe Target, said the platform will be able to provide real-time in-store offers, boost engagement and scale across screens. Adobe Target is the company’s personalization engine within its experience cloud. [1]

[1] By Larry Dignan on ZDNet

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