An Airbnb mindset: Insight from a master of disruptive innovation

From cars and accommodation to venture funding and petcare, the sharing economy is changing the way people source and offer goods and services, in the process challenging many established business models.

But for James McClure, Airbnb’s general manager for the UK and Ireland, the development is more to do with the traits that companies demonstrate rather the characteristics of any specific  industry. The essence, he says, is to use the internet and collaboration applications to connect the two sides of a marketplace — someone looking for a product or service and someone who has access to it. [1]

[1] Maxine-Laurie Marshall for i-cio


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