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Apple undercuts Facebook in the augmented reality platform war

Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its control of the mobile operating system to build a wider platform than Facebook can, this time with AR that lives inside developers’ own apps. [1]

[1] By Josh Constine on TechCrunch

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