Big data might be a term that is beloved by marketing folk but it is starting to lose its lustre at an executive level. Analysts Gartner says just 11 per cent of executives describe their investments in big data as being as important, or more important, than other IT initiatives — and 46 per cent believe they are less important.
Too many big data projects are built with ad-hoc technologies in mind, rather than production-level reliability, the analysts warn. But big data, despite the marketing hype, still matters: a tight grip on information can help organisations create competitive differentiation. And CIOs can be key to helping organisations turn big data into business insight. 
 By Mark Samuels for ZDNet