Big data: Three ways to turn business intelligence into a business advantage

When it comes to big data, retailers have more information than most organisations. However, Julian Burnett, CIO at retailer House of Fraser, recognises the amount of information is not always matched by a level of insight. “Retail is an industry that’s been trading on its gut instinct for quite some time,” he says. “Being able to back your decisions up with evidence of things that might work is crucial. [1]

[1] By Mark Samuels on ZDNet


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