We’re delivering innovation that matters.”
That quote belonged to Tim Baxter, president and chief operating officer of Samsung Electronics America. Baxter, part of Samsung’s CES 2016 keynote last week, said what every company wants to echo.
What’s alarming is that CES 2016–like previous years–will produce very little innovation that actually mattered. In fact, 2016 may only produce one or two innovations that have real staying power. The catch with innovation is that one advance by itself may only be meaningful when combined with other developments.