Digital transformation: 5 proven ways to get skeptics on board

Throughout this year, industries have had to completely change how they do business. To foster buy-in for large scale digital transformation, consider these techniques.


Today, we know that digital transformation is no longer a nice-to-have but a requirement in terms of long-term business success. Throughout this year alone, industries have had to completely change how they do business. The notion of digital transformation efforts isn’t new, but it can be challenging to foster a company culture that’s open to these large-scale transformations.

recent study conducted by Harvard Business Review Analytics Services cited “an organizational culture that doesn’t easily adapt to changing business conditions” as the top reason digital transformation efforts fail, beating out IT budget constraints and backlogs in operations.

This is huge. Throughout my career, I’ve worked at a wide range of technology companies, including many of the giants in Silicon Valley, and this sentiment rings true: Creating a culture that is primed for change is crucial to long-term success. Here are five strategies to help you do that:


1. Avoid the deadly disconnect in digital transformation Organizations that do not connect teams or address disconnects head-on are primed to breed skeptics. One example is the disconnect between sales and engineering. When you’re looking to make large-scale transformations, it’s your job as a leader to make sure the entire organization is aligned at every level on what the change is, why it’s happening, and how it will impact the organization and its customers. This is the key to creating a culture of innovation and speaks directly to skeptics within the organization.

As a tech leader within your organization, what can you do to make sure this disconnect doesn’t happen and that the organization is continually reminded of the why factor?

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By Jay Jamison on The Enterprisers Project

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