“When it comes to doing digital, companies often make 3 big mistakes. If analysts are right, worldwide technology spending will total $3.8 trillion this year. A significant chunk of that money will be devoted to re-engineering business processes and customer experiences for the digital world. And unfortunately much of it will be wasted.” [1]
[1] Christopher Vollmer for Computerworld: http://www.computerworld.com/article/2852173/doing-digital-right.html