Instead of trying to reduce workforce and increase manufacturing efficiency, startups in the robotics space primed to make the biggest splash will advertise their ability to grow an enterprise’s overall business.
There is an idea, grounded in economics and useful as a frame for understanding recent history, that goes like this: Technology doesn’t change the world until companies stop using it to do business more efficiently and start using it to create brand new business for themselves – in essence, to grow. [1]
[1] By Greg Nichols, ZDNet
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