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How Dell plans to grow its PC business in a declining market

Doom and gloom surrounds the PC market, but Dell reckons that “2016 is shaping up to be a positive year in terms of commercial PC refresh”. I talked to Dublin-based Fergus Murphy, the marketing director for Dell Client Solutions in Europe, to find out how he views the market.

Murphy says Dell did “some primary research around customer needs” when the company went private two years ago, and “that has informed our product direction.” The changes have only just started to become visible, but Dell is attempting to cater for what Murphy refers to as the evolving workforce and the evolving workspace. [1]

[1] By Jack Schofield for ZDNet

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