How to tell if your Digital Marketing efforts are in the right direction?

“Suzuki Motors is running an ad on TV for its new car Ciaz where they show how a convoy of black cars lead by two pilot bikes driving on an empty beach road voluntarily and suddenly make way and let another car coming from behind, overtake the convoy. This is immediately followed by a call to the viewer to run helter-skelter to book the new car.” [1]

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[1] Anirbaan Chatterjee for Linkedin: http://www.linkedin.com/pulse/article/20141007193250-3728092-how-to-tell-if-your-digital-marketing-efforts-are-in-the-right-direction

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