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Marketing magic meets big data: How to make technology and creativity work together

Marketing is increasingly high tech; big data and customer relationship management now have a clear role to play along with the more established creative marketing disciplines.

ZDNet recently spoke to execs at the recent Data IQ Summit 2017 in London to find out how they are using new technology to develop insights and engage with customers better. [1]

[1] By Mark Samuels on ZDNet

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