Papers please: Apple’s reservation-only Watch buying aims for enthusiastic evangelists

Apple’s plan to require reservations for in-store purchases of its upcoming wearable may not be sustainable indefinitely, but the process will make it more likely that the important first-wave buyers become ambassadors of the device, an analyst said today.

“The Apple Watch is unique in that it’s worn on the body, so fit and feel are much more important than for any other Apple product,” said Jan Dawson, chief analyst with Jackdaw Research, explaining his take on why Apple may use a reservation-only system. “It’s important that the Watch feels comfortable for sizing, for weight, for the material chosen.” [1]


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[1] Gregg Keizer for Computerworld

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