In the highly charged atmosphere of retail, CMOs are always looking for the next shiny new thing. But aligning more closely with the CIO may be the key to meeting the demands of today’s demanding consumer.
In today’s hyper-competitive retail universe, striving to satisfy customer demands is more important than ever. Savvy consumers are always on, moving easily between smartphones, desktops and brick-and-mortar locations – and they expect retailers to keep up, no matter at what point-of-purchase they choose to interact. 
 By Sharon Goldman,