Security and AI are topping business spend as companies look for effective boosts
Companies are increasingly prioritizing investments in security and artificial intelligence as they pursue growth and innovation despite challenging economic conditions. A recent GSMA report underscores this trend, revealing that many businesses are actively choosing to drive revenue, enhance customer experiences, and strengthen their competitive stance rather than merely cutting costs in response to economic pressures. The report highlights that cybersecurity investments are becoming a significant priority for businesses, with projected spending steadily increasing towards the end of the decade. This indicates a long-term commitment to safeguarding digital assets as threats continue to evolve. In parallel, investment in connectivity, particularly 5G networks, is set to outpace that in older technologies like 4G, driven largely by sectors requiring high mobility such as automotive and logistics. Organizations recognize the transformative potential of 5G, planning to allocate substantial portions of their digital transformation budgets to enhance connectivity options including mobile, Wi-Fi, and fixed networks. Artificial intelligence is another key area of focus, as companies strive to boost efficiency and productivity. AI already accounts for a noteworthy portion of enterprise tech spending and its integration into business processes is expected to deepen. Although a majority of companies are utilizing AI in some form, only a fraction are leveraging it in advanced applications, signifying room for growth. Telecommunications companies are called to go beyond basic service provision, acting as partners in digital transformations by integrating technologies such as AI, IoT, and cloud solutions. As businesses continue down this path, their strategic investments in security, AI, and connectivity are poised to enhance operational efficiency and support revenue growth, underscoring a clear shift towards a more technologically resilient future.
Comments