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Seven surprising ways technology is changing your shopping experience

IT-fuelled change has become a constant in the retail sector. CIOs must help their organisations to take advantage of innovation in an increasingly busy marketplace, where high street stores compete with online-only specialists.

From payments mechanisms to customer services, retailers must find new and interesting ways to keep shoppers happy. Industry experts at the recent RBTE 2016 conference in London revealed seven surprising ways IT-led transformation continues to impact the sector. [1]

[1] By Mark Samuels for ZDNet

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