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When digital transformation fails, focus on the why and how of change, not just technology and trans

In these times of digital and pandemic disruption, emphasizing the humanity of change will give DX a purpose. To succeed, digital transformation must now prioritize relationship transformation (RTx) as the 'why' of change and modernization.

As consumers flock to digital channels for everyday shopping, education, and entertainment, as employees are relocated for work from corporate to home offices, as teachers, children and parents turn to distance learning, and as connected technology and real-time data become the lifeblood of relevance and resilience, digital transformation is taking on an entirely new sense of urgency. Yet, before the pandemic, it's estimated that four out of five digital transformation (DX) efforts failed. 

Which begs the question: What were organizations getting wrong and how can they make up for the lost time to succeed moving forward? The answer, ironically enough, is that digital transformation placed too great an emphasis on "digital" and not enough on people and purpose. To make digital transformation effective and successful, it must evolve through relationship transformation (RTx) and center on escalating human-connections through digital.

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