Why ‘experiental’ marketing will be a massive IT challenge

In the 1989 comedy Back the Future, Part 2, Marty McFly travels into the high-tech, space-age future of 2015 where he encounters, among other dazzling wonders, a shark hologram advertising Jaws 10. That kind of advertising is called experiential marketing, where consumers are deeply immersed in a brand in a way that’s novel, emotional and memorable. [1]

[1] By Mike Elgan on ComputerWorld


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