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Elon Musk’s Twitter rebrand to ‘X’ is a total disaster. Here’s what’s happened so far



It’s not a tweet any more, it’s a “xeet”!


As you might be aware, Twitter is no more – instead, owner Elon Musk has rebranded the platform to “X”, in a move almost everyone dislikes and has mocked in the days since the change. Following a string of changes made to Twitter since billionaire Musk acquired the website – including a ban on the words “cis” and “cisgender”, and seeing the value of the site drop by two thirds – it was announced on Sunday (23 July) that the site is now called “X”.


It’s official website, about.x.com, is simply a redirect to an old Twitter site, where every page currently refers to the bird-brand, and “X” isn’t mentioned once.



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