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Big tech is thinking about digital ethics, and small businesses need to keep up

From Google’s commitment to responsible technology to Microsoft’s guidelines for “ethical and trustworthy AI”, it is now the norm to see big tech commit to digital ethics. The concepts of “ethical frameworks” or “responsible innovation” may sound nebulous, but it is now also up to small and medium businesses (SMBs) to make sure that the technology they deploy is used ethically. [1]


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