How being fast and flexible can lead to a competitive advantage in business

Until relatively recently, size and complexity were a dynamic duo that created unassailable competitive advantage. If a company could grow its size, either in customer base, assets owned, or markets served, and combine that with a complex industry, they’d guarantee that competing against such a behemoth as themselves became a herculean task and was nearly impossible. The last successful American automotive startup was a company called Maxwell Motor Company more than 100 years ago, which ultimately became Chrysler. Despite digitally-driven disruption in many other industries, the most asset-heavy and complex remain dominated by centuries-old organizations, whether ExxonMobil or the United States government. [1]

[1] By for Tech Republic


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