“Apple and IBM launched their first wave of enterprise apps for iOS aimed at banking, retail, insurance, financial services and other industries, but the buying process is a bit more complicated than a quick trip to the App Store.” [1]
[1] Larry Dignan for Between the Lines: http://www.zdnet.com/article/ibm-apple-roll-out-industry-apps-a-look-at-the-buying-moving-parts/
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